

Cyber Security
To maintain its position as a global retail brand, H&M implements various measures on their website.
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H&M encourages users to create strong passwords for enhanced protection and automatically locks accounts after several failed login attempts to defend against brute-force attacks.
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H&M uses a cookie consent management system that enables users to set their preferences, ensuring compliance with privacy regulations (H&M Group, 2024).
H&M likely adheres to key e-business ethics principles due to its global reputation and operations.
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H&M clearly states its terms and conditions, privacy policy, and return/refund policies on its website (H&M Group, 2024)
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Ensuring compliance with GDPR, H&M obtains user consent for data collection and provides transparency about its usage.
H&M's online store may face several vulnerabilities related to its website and e-commerce platform. One significant threat is Distributed Denial of Service (DDoS) attacks, which can render the site unavailable to users. Additionally, weaknesses in payment gateways could lead to the theft of credit card information or facilitate fraudulent transactions.
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Insider threats, including employees or contractors with access to H&M's systems, may intentionally or accidentally compromise data security.

Recommendations
To enhance cybersecurity, H&M should take the following steps:
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Encrypt Data: Implement advanced encryption for sensitive information related to customers, employees, and business operations. This should be done for data both at rest and in transit.
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Data Minimization: Collect and keep only the essential data needed. This approach will help reduce the risk of exposure in the event of a breach.