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H&M's marketing leverages omnichannel and influencer strategies to boost brand visibility. With over 38 million online users, it has seen a 35% annual growth in e-commerce since 1998, using data to personalize ads and enhance the shopping experience (Sheridan, 2024).

 

H&M’s marketing strategy includes both celebrities and micro-influencers to reach a wider audience. Micro-influencers have smaller, more engaged followings, allowing them to showcase H&M products regularly and help customers connect with the brand. (Ekren, 2024).

H&M grabs attention on Instagram and TikTok with quality visuals and trending challenges.

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Recommendations

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• Partner with diverse influencers to reach a broader audience.

• Not everyone recognises H&M's commitment to sustainability.

• Content marketing should showcase these efforts through blogs, videos, and social media.

• Also, H&M's presence should be enhanced on platforms like Instagram, TikTok, and Pinterest to drive direct sales.