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Reference list

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admin (2023). H&M SWOT Analysis - The Strategy Story. [online] The Strategy Story. Available at: https://thestrategystory.com/blog/hm-swot-analysis/#google_vignette.

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Business Model Navigator (2016). H&M Business Model | Business Model Navigator. [online] Businessmodelnavigator.com. Available at: https://businessmodelnavigator.com/case-firm?id=42.

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Chaffey, D., Hemphill, T. and Edmundson-Bird, D. (2019). Digital Business and e-commerce Management : strategy, Implementation and Practice. 7th ed. [online] Harlow, England ; New York: Pearson. Available at: https://ebookcentral.proquest.com/lib/herts/detail.action?docID=5785532.

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Cheng, A. (2018). H&M’s Problems Won’t Be Solved By Growing Online Sales. Forbes. [online] 2 Feb. Available at: https://www.forbes.com/sites/andriacheng/2018/02/01/ecommerce-isnt-the-only-thing-hm-needs-to-work-on/.

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Ekren, C. (2024). H&M’s Marketing Strategy: The Recipe to Fashion Retail Domination. [online] Digital Agency Network. Available at: https://digitalagencynetwork.com/hm-marketing-strategy/.

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Garcia, C. (2022). Porter’s Five Forces Analysis of H&M. [online] Konsyse. Available at: https://www.konsyse.com/articles/porters-five-forces-analysis-of-hm/.

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H&M Group (2023). Annual Report. [online] H&M Group. Available at: https://hmgroup.com/about-us/corporate-governance/annual-report/.

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H&M Group (2024). Annual and Sustainability Report 2023. [online] H&M Group. Available at: https://hmgroup.com/wp-content/uploads/2024/03/HM-Group-Annual-and-Sustainability-Report-2023.pdf.

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Laudon, K.C. and Laudon, J.P. (2021). Management information systems : managing the digital firm. 17th ed. Harlow, Essex: Pearson Education Limited.

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Max, D. (2020). What is E-Business | Meaning, Types, Components, Model and Features | Temok Hosting Blog. [online] Temok. Available at: https://www.temok.com/blog/what-is-e-business/.

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MBA Skool Team (2022). H&M Porter Five Forces Analysis. [online] MBA Skool. Available at: https://www.mbaskool.com/five-forces-analysis/companies/18285-hnm.html.

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Sheridan, N. (2024). H&M Marketing Strategy 2024: A Case Study – Latterly.org. [online] www.latterly.org. Available at: https://www.latterly.org/hm-marketing-strategy/.

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Similarweb (2024). Website Performance. [online] Similarweb. Available at: https://pro.similarweb.com/#/digitalsuite/websiteanalysis/overview/website-performance/.

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Team, C. (2022). What fashion retailers can learn from H&M. [online] Cin7. Available at: https://www.cin7.com/blog/retail/what-fashion-retailers-can-learn-from-hm/.

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vizologi (2022). H&M business model canvas. [online] Vizologi | rethinking business model design. Available at: https://vizologi.com/business-strategy-canvas/hm-business-model-canvas/.

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